After you’ve been posting videos to YouTube for a while, you’ll probably start thinking about how you can grow your channel. Of course, you will need to produce content that is valuable to your target audience. However, it’s hard for others to find your videos if you don’t optimize them for what they’re looking for.
Similar to blogging websites, there are several ways you can do keyword research for your YouTube videos. And while you can invest in multiple paid solutions, you don’t necessarily need them. If you’re just starting out, you might not have the budget to do this, but don’t let that hold you back.
This article will show you how to do keyword research for YouTube without spending any money.
When you start a YouTube channel, you quickly realize that growing a channel takes a lot of work. One of the biggest challenges is constantly thinking of content ideas that you’ll love to create but your audience also wants to see. Although you can spend hours thinking it over, getting a little help isn’t a bad idea.
There are plenty of free keyword research tools to help you come up with great content ideas. Some, such as Keyword Tool, let you search for a specific phrase and choose the language you’re trying to optimize your videos for. Once you’ve done this, you’ll see a list of popular search terms and the average cost per click (CPC) for them.
Keyword research tools can also help you determine the level of competition you will face to rank for, as well as current trends. In some cases, you may need to buy a paid plan to access the full list, but you’ll at least have enough to get started with a free version.
2. Analysis of YouTube channels
When you have uploaded dozens of videos, your channel will have a good database to work with. These analytics can offer great insights, and knowing your top performing videos will give you a better idea of what to create moving forward.
But if you want to take your YouTube channel to the next level, you’ll want to consider using the To research tab in YouTube Studio. Here, you’ll find out what terms your viewers are searching for, which can give you a good idea of what you should be optimizing your content for.
You can also see what the whole platform is trying to find. When selecting the YouTube searches , you can view terms related to your niche. The feature will show you search volumes and you can also find out where content gaps exist.
To access these tools:
- Go to YouTube studio.
- Select Analytic.
- Go to To research.
- Choose the specific tab you want.
If you want to grow your YouTube channel, having at least one social media account outside of YouTube is a good idea. Creating one will allow others to find you, and it will also allow you to create a tight-knit community within your community.
Social media has many other benefits for YouTubers, however. One is the ability to know what interests others. There are several tools you can use to find content gaps, such as hashtags, key term research, and more.
By observing these gaps, you can develop content that meets the needs of these people.
4. Observe content from other creators in your niche
No matter how obscure your niche is, it’s very unlikely that you’re the only person on YouTube making these videos. And while you should never copy other people’s content, watching other creators’ videos can be inspirational.
As you browse other YouTube channels, you’ll quickly notice that some videos perform better than others. And in almost every case, you can probably find a different angle that will bring just as much value to your audience.
As you browse videos from your favorite creators, take notes and look at what they’re doing well and what you think you can improve on. From there, you can start pulling it all together into more concrete ideas.
5. Look at the keywords your competitors are using
Sifting through other creators’ videos can spark something in you and help you find useful ideas. But in addition to that, you might also want to look directly at the words and tags they use to reach their target audience.
To view other YouTubers’ keywords, you’ll usually need to use a third-party tool. TubeBuddy’s Channelytics tool is included in a free plan and will show you their tags, most viewed videos, and more.
6. Google searches
If you’ve ever run a blog before, you may have used Google search as a jumping off point for story ideas. And when you’re looking to grow a YouTube channel, you’ll find the tool just as useful for uncovering possible video topics.
When you type a word or term into Google, you’ll see a list of related searches. If you notice any content gaps on YouTube, you might want to consider creating videos to fill them. You can also use question snippets at the top of your search results to find ideas.
If you produce a video that answers user questions, you might find your video featured at the top of these pages. And if that happens, you can bring more attention to your channel, while getting views directly from YouTube.
7. Google Trends
In the fast-paced world of the Internet, you will often need to create content in a timely manner. And when researching keywords, knowing current trends is extremely helpful. Google Trends is one of the best free tools to help you identify the popularity of certain topics.
When using Google Trends, all you have to do is type in the term you are looking for. You can also compare it with different searches, which will give you a better overview.
You will find a list of related queries in Google Trends when you scroll down. The platform also highlights the regions that have the highest volumes of a specific query, and you can also segment them for individual cities.
You have a lot of options for YouTube keyword research
While many people think of YouTube solely as a video platform, it’s also one of the biggest search engines in the world. As such, you should treat video creation the same as producing written content. Knowing what keywords to rank for will make your job much easier.
Even if you don’t have a huge budget, you’ll find plenty of free tools and methods to help you find keywords to rank for your YouTube channel and videos.