Growing number of YouTube channels generate over R150,000 a year

YouTube reports some results of an evaluation of its activities.

The platform noted a significant growth in the number of channels generating more than $10,000 (R150,000) per year.

The past year has also been marked by the success of Shorts. We take a closer look.

Up to 40%. That’s the increase in YouTube channels generating more than $10,000 a year in 2021, according to an open letter from YouTube’s CEO. The 40% increase was observed compared to the year 2020 and was drawn from all over the world. The exact number of channels in this category has not yet been released, however.

Susan Wojcicki was excited about how the streaming platform was helping monetize content for its creators. Despite the pandemic, YouTube has had a real impact on the global economy. Over 800,000 jobs have been supported through YouTube in Australia, Brazil, Canada, South Korea, the United States, Japan and the European Union.

The head of the platform revealed these observations by referring to a series of reports published by Oxford Economics.

Wojcicki also hailed the success of Shorts, the short videos similar to those seen on TikTok. The tool has proven to be a big draw for viewers, with 5 trillion views counted since its launch in 2020.

For 2022, the CEO is already betting on podcasts and NFTs, which are currently on the rise. YouTube intends to exploit their possibilities for its platform.

She said, “As podcast usage continues to grow, we expect it to become an integral part of the creator economy.”

Black Voices YouTube Creator Class of 2022

Last week, YouTube unveiled the names of African creators who have been selected to join a global cohort of 135 creators from around the world as part of its flagship YouTube Black Voices Fund initiative.

According to YouTube, “the fund is focused on investing in black creators around the world who tell fresh, authentic stories.”

“While the group of creators from Kenya, Nigeria and South Africa come from varied professional, social and academic backgrounds, a common thread connects them all: the desire to make a difference in their communities and in Africa through relevant and insightful content,” YouTube added. .

As part of the YouTube Black Voices Fund Class of 2022, each of the 26 selected African YouTubers will receive seed funding as well as dedicated support to help them grow their channels.

They will also participate in tailored and practical training, workshops and networking programs.

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Additional reporting by Kaunda Selisho

Raymond T. Helms