Standard Group’s YouTube channels surpass one billion views
Standard Group’s YouTube channels surpassed one billion views in a milestone for Kenya’s media industry.
More and more Kenyans are watching news presented in the form of short videos, indicating a change in the way news is consumed.
Total views on Standard Group’s YouTube channels reached 1.1 billion as the media giant transformed its news gathering and processing into a converged multimedia newsroom.
It boasts of television, print, radio and digital platforms that cater to consumer needs.
“For Standard Group, to surpass the one billion viewer mark on YouTube confirms that our digital-first business approach is paying off,” said Caroline Kimutai, Standard Group’s digital editor.
Ms. Kimutai noted that as the first fully convergent media house in the region, Standard Group prioritizes audiences consuming online content.
The growing popularity of short videos is not surprising as many people are on the go or at work when the news breaks.
Thus, they are forced to watch the information broadcast live on their mobile phones.
Standard Group, the region’s oldest media house, recently relaunched KTN News, a television channel, and unveiled East and Central Africa’s most modern convergent digital newsroom.
Ms Kimutai added that all of the group’s traditional media brands are now available online, meaning audiences from any part of the world can access radio content on YouTube for channels like SpiceFM.
“Over the past two years, we’ve seen significant growth in video consumption. This has influenced our storytelling approach which includes packaged videos in formats that can be easily consumed on YouTube, TikTok, Instagram, Facebook, WhatsApp and our mobile app,” she said.
KTN’s YouTube channel was established in July 2008. The media house now has 10 YouTube channels.
At the launch of the group’s Converged Newsroom, group CEO Orlando Lyomu said “the opportunities and the demographic dividends continue to change because the consumers are not the same”.
This saw the Standard group switch gears, incorporating videos on most of their news stories as a way to capture a new audience.
At the same event, the group’s editor, Ochieng Rapuro, said: “Our convergent newsroom will serve, in the medium term, not only as a center of journalistic excellence, but also as the largest African experiment in innovation. and multimedia journalism training. .”
“Now, when you interact with us on any of our platforms, you will appreciate our loyalty to the mission of journalism.”