The Superstars of Podcasts and YouTube Channels in Nigeria

How many times have you had people beg you to subscribe to their channels just to stream intermediate content, something like “How I spent my weekend”. And then you ask yourself, “Why do I need to know how she spent her weekend? Is it Rihanna?”

Be that as it may, among the multitudes creating YouTube channels and launching podcasts, a few stand out.

A popular beauty and lifestyle YouTuber is Dimma Umeh. Dimma had over 400 YouTube subscribers, and his videos average between 100 and 1 million views, talk about your videos making money for you.

Dimma’s content revolves around her daily life, makeup tutorials, and other fun stuff.

Another popular Youtuber among Gen Z is HE of Korty. Korty’s channel can be described as a vlog.

Its content ranges from conversation-style interviews with celebrities to everyday topics in the most original way. Her rise was interesting to watch, in no time Korty had people supporting her.

Fisayo Fosudo is the king of tech YouTubers in Nigeria. He is from Nigeria Marked Brownlee (A tech-rich YouTuber in America). Fisayo provides technical advice, financial advice, etc.

These YouTubers are making money that 9-5s can only dream of.

In the world of podcasts, two people stand out at the moment, ‘Tea with Tay’ hosted by TEmissan Emmanuel, and “I said what I said” from FK Abudu and Jola Ayeye.

What is a podcast anyway? Otherwise, people are having a conversation and everyone is listening.

When FK and Jola started their podcasts, they were barely committed, but with perseverance and their participation in the End Sars protest, people came to see they had interesting content and enjoyed the playful banter between them.

“Tea with Tay” is a new podcast that could give “I Said What I Said” a hard time. Temisan has such a laid-back personality that he has guests spilling secrets about themselves that they wouldn’t normally tell.

What makes a successful YouTube channel or podcast besides creativity and good lighting? I believe perseverance, general likability (humor) and some semblance of a fan base is what you need to keep going; these things don’t come easily. You won’t be likeable if you’re not creative and the visuals or sound are poor. In a way, it all goes hand in hand.

Many others who smile in the bank are YouTube comedians with millions of views on average, Mark Angel Comedy and Broda Shaggi come to mind.

A silent contender are the YouTube couples who update us on their weddings like the popular Akah and Claire.

What does all this mean for them? Collaboration with brands, partnerships and raising dollars on YouTube.

Raymond T. Helms