Filipino YouTube channels increase in number of subscribers : Google PH

A close-up image showing the YouTube app on an iPhone in Kaarst, Germany, November 8, 2017. Sacha Steinbach, EPA-EFE/Dossier

MANILA — Google Philippines said Filipino content creators are seeing their channels and communities grow on YouTube.

The tech giant said about 4,600 Filipino YouTube channels now have more than 100,000 subscribers, up 40% year-on-year. Meanwhile, 350 Filipino channels now have more than one million subscribers.

“YouTube is where relevant content and connections are made every day. It’s where storytelling, in all its forms and formats, emboldens the community, drives culture, and deepens the connections between viewers and creators. in a safe and communal space,” said Jolly Estaris, Head of Video at Google Philippines.

The video-sharing platform also noted new trends in what Filipinos watch.

Food and family travel videos performed well in the first quarter of 2022. Watch times for food craving videos increased by more than 55%, while watch times for family travel videos saw an increase in 60% increase.

Parenting videos also performed well, with watch time twice as long as previous years, according to YouTube data.

“Whether it’s shaping mindsets, pushing social signals and key messages, or helping consumers with their purchasing decisions, YouTube continues to be the go-to platform for Filipinos,” said declared Estaris.

YouTube viewing habits have also gone beyond mobile devices as more than 16 million Filipinos streamed on their TVs in May 2022, according to the data.

“Now, more than ever, YouTube is where it’s at. It’s where the most important content and connections are created every day,” Estaris said.

Google said a 2022 survey by Ipsos also found that YouTube is the video service that Filipinos would miss the most if it ever went offline.


Raymond T. Helms