Jellysmack has $500 million to license your old YouTube videos

Jellysmackwhich works with Youtube creators to expand to new platforms like Snapchat and Facebooktakes relationships to the next level.

With a capital of $500 million, it is launching a new program to license old catalogs of “accomplished” YouTube creators for up to five years, it says. Creators won’t give up any equity in their intellectual property, brands or future video ventures, says Jellysmack, which will collect ad revenue from YouTube during the license term.

It should be noted that a competitor called Observer, launched in 2019, has a comparable business model. Spotter has invested around $300 million to date to temporarily license old designer catalogs like MrBeast, Perfect manand Like Nastya. It has entered into a $125 million licensing agreement with a Canadian multiplatform network BBTV in October.

Subscribe for Tubefilter’s Daily Top Stories

Subscribe

Jellysmack says it will leverage its proprietary AI technology to suggest potential investments, then offer lump sums up front – ranging from $50,000 to $50,000,000 per trade. It gives creators a cash injection to take their business to the next level, says Jellysmack, including spending on content, hiring new team members, securing studio spaces or launching businesses. off platform. Interested persons can apply here.

“Unlike a purely financial partner, we think like creators and understand what creators need to grow and thrive,” said Jellysmack’s president. Sean Atkin said in a statement. “Our technology gathers powerful insights that put us in an unparalleled position to assess and deliver the much-needed initial capital for a creator’s YouTube video library.”

The offer is part of the Jellysmack global offer Creator programwhich grew from 100 to 400 members in 2021, and includes MrBeast, Patrick Starrand Bailey Saryan. The company has raised a nine-figure Series C investment from Soft Bank in May, which catapulted him to unicorn status.

Raymond T. Helms