Kenyan YouTube channels, which generated more than seven figures in revenue, grew by 60% in 2021, with 400 channels dedicated to content creation.
According to Alex Okosi, YouTube’s general manager for emerging markets EMEA, the 400 channels each have more than 100,000 subscribers, a 70% increase from the same period last year.
Okosi was speaking at YouTube’s annual Africa Roundtable, where he unveiled a newly appointed team to drive content creation in Africa. He said the Google-owned video streaming app had launched programs to help producers in Kenya and Africa improve the quality of videos on YouTube, expanding their reach and earning potential.
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Kenyan channels with over 1 million subscribers include Citizen TV with 3.17 million subscribers, Churchill Show with 1.95 million subscribers, KTN News with 2.19 million subscribers, NTV Kenya with 1.91 million subscribers, K24 TV with 1.19 million subscribers and the latest. the target being R&B singer Otile Brown with 1.08 million subscribers.
According to statistics released this week, Kenya leads Africa in content consumption, with only 45% of Kenyan content consumed by a global audience. Up to 75% of Nigerian content is consumed by global audiences, with 300 channels with over 100,000 subscribers each, while 65% of South African content is consumed by global audiences.
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“Africa has an amazing culture and great storytellers who use YouTube to showcase Africa’s diversity. We are committed to enabling these creators to express their stories and provide access to the rest of the world using YouTube, which in the long run also leads us to success,” Okosi mentioned.
More than 70% of viewing time on Google is on a mobile phone, averaging 60 minutes per day. The total time spent watching YouTube on television screens has already exceeded 250 million hours per day.
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