Sakurai’s Game Development YouTube Channels Surpassed 750,000 Subscribers

The creator of Smash Bros. and Kirby garnered hundreds of thousands of viewers to see their game development videos in just over a week.

We might have expected Masahiro Sakurai’s new YouTube channels on game development to get quite a bit of attention, but even the creator of Smash Bros. and Kirby himself probably couldn’t have guessed the popularity his new project would gain. Sakurai has regularly introduced new game design and development topics, and thanks to this, he has amassed a huge number of subscribers to his channels in just over a week since their launch.

Masahiro Sakurai has two channels, both for his game development discussion series. Although both contain the same videos, one is in English and the other is in Japanese. Since Sakurai launched the Masahiro Sakurai Game Creation Channels in late August, he has amassed approximately 409,000 subscribers on the English channel and 357,000 subscribers on the Japanese channel. Even though some of those subscribers may double, that means he has over 750,000 subscribers to his content since the series launched so recently.

Masahiro Sakurai thanks his subscribers for watching Masahiro Sakurai's YouTube channels on creating games.
Masahiro Sakurai himself was even surprised by the positive response to his game-making video series.
Source: Twitter

Masahiro Sakurai’s game development discussion videos were a real pleasure to watch. He started the channels with the goal of educating both newcomers and veterans of game design and hopefully helping the world create great new games. The videos covered a range of topics such as philosophies around risk versus reward in game design, as well as discussing the issue of input lag. Each is presented in a fun and relaxing way that has become synonymous with Sakurai’s style of presentation.

It’s unclear how far the Masahiro Sakurai series will go on making games, but it seems the Nintendo veteran is posting videos every few days. Be sure to continue to catch up on the latest news and see what you can learn from the director of Kirby and Smash Bros. himself.

News editor-in-chief

TJ Denzer is a gamer and writer with a lifelong passion for games. He found his way to Shacknews’ roster in late 2019 and has been working his way to senior news editor ever since. In between news coverage, he also helps out with livestreaming projects like Indie-licious focused on indie gaming, Shacknews Stimulus Games and Shacknews Dump. You can reach him at and also find him on Twitter @JohnnyChugs.

Raymond T. Helms