Top 50 most watched YouTube channels in the world • Week of 01/16/2021

[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]

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Every week it seems our Global Top 50 becomes a more exclusive club. The channels needed at least 168.4 million weekly views to crack our latest ranking of the most-watched content destinations on YouTube.

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As for spot #1? The channel that picked it up this week is on its own when it comes to YouTube viewership.


T-series spent the previous two weeks in second place. Now, the Indian label has landed its first number 1 spot in 2022.

The music and cinema channel received 837.6 million weekly views, which propelled her to the top of our Global Top 50. Don’t be surprised if T-Series becomes the number one YouTube channel with 200 billion lifetime views this year.

Cocomelon – nursery rhymes enjoyed a fine two-week run as the world’s most-watched YouTube channel, but has now returned to its more usual position at No. 2. America’s treasure trove of jingles, nursery rhymes, and lullabies received 731.5 million weekly views. Its owner, Moonbug (itself owned by Candle Media) can still claim that Cocomelon is still the most-watched American channel.

In this week’s Global Top 50, the third place ribbon goes to SET India. Like its sister channel Sony SAB (#6) this week, SET India brings TV content to the large South Asian audience on YouTube. His latest seven-day total is 687.8 million weekly views.

The other US-based channel in this week’s global top five is Diana show for children. With their parade of children’s toys and childhood joys, the Florida-based family behind the Diana videos climbed eight spots in our Global Top 50, receiving 524.4 million weekly views.

Koray Zeynep is the highest ranked Turkish channel this week and the caboose of our global top five. Through family-oriented videos, Zeynep was able to rack up a total of 464.7 million weekly views.

Top Winners

This week, there were more YouTube Shorts channels in our Global Top 50 than ever before. But I’m not going to talk about it — for now — because I want to talk about Bruno.

Bruno is a character from the Disney movie Encanto, and the contagious subject, written by Lin Manuel Miranda “We are not talking about Bruno”. The song, by consensus, is one of the best moments in the film, and it has the YouTube audience to prove it.

The official ‘Bruno’ video-ooo has received more than 93 million views on the DisneyMusicVEVO channel, and clips featuring the jam have collectively passed the 100 million views mark (and still going strong). In total, the DisneyMusicVEVO channel captured 181.7 million weekly views in our latest count. That was 13% more traffic than the Mouse House music hub attracted a week ago, and it jumped from 80th place to 38th in the World Top 50 Therefore.

Despite all these opinions, “Bruno” will not win the Oscar for best original song, since Disney presented “Dos Oruguitas” as Encantorepresentative in this category. Hopefully, this decision won’t cost Miranda her chance at a Legendary EGOT.

Channel distribution

Here is a breakdown of the 50 most watched channels this week according to their country of origin:

  • United States: 20 channels in the Top 50.
  • India: 9 channels in the Top 50.
  • Russia: 5 channels in the Top 50.
  • Mexico and Turkey: 2 channels in the Top 50.
  • Bangladesh, Brazil, France, Iraq, Italy, Japan, Moldova, Pakistan, Singapore, United Arab Emirates, United Kingdom and Vietnam: 1 channel each in the Top 50.

This week, 27 channels in the Top 50 are mainly active on YouTube Shorts.

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Raymond T. Helms