Top 50 most watched YouTube channels in the world • Week of 03/27/2021

[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]

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In our Global Top 50, the gap between the No. 1 channel and the rest of the field continues to widen.

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The position of world leader is held by an Indian record company that breaks all records. It has more lifetime views and more subscribers than any other YouTube channel, and if this week’s results hold, none of that will change anytime soon.


How dominating is he T-series? Let’s talk.

This week, if you doubled the seven-day viewership of all other channels, but left T-series traffic intact, the label would only drop from first to fourth in our Global Top 50. No other YouTube hub can claim an audience in the same neighborhood as the 739.6 million weekly views T-Series added in the last full week of March. And only one other channel in the rankings has gained even half of T-Series’ lifetime viewership. Since its creation, the label has established itself 186 billion lifetime views on Youtube.

In our Global Top 50, the T-Series is in a class of its own, but Cocomelon – nursery rhymes is also ahead of everyone else. The American channel finished in second place in our global rankings this week, thanks to its 460.2 million weekly views. This audience boosted the animation hub one spot, and also pushed the channel beyond 125 billion lifetime views.

Third place in the World Top 50 goes to Like Nastya. The US-based family vlog fell one spot from its previous position in the rankings after losing 21% of its viewership week over week. This left with 446.5 million weekly viewswhich puts him just behind Cocomelon but just ahead of fourth.

Speaking of which, the #4 channel in this week’s Global Top 50 is the same one that held that spot seven days ago. Sony SA attracts a devoted audience of South Asian TV fans, and the India-based channel turned in another strong showing in our latest tally. His 430.2 million weekly views put it right behind Like Nastya, but if it can get around 30 million more views next week, it could reach number two on our global charts.

Diana show for children rounds out this week’s world top five. With 321.3 million weekly viewsthe home of the titular Ukrainian-born, US-based star is well behind T-Series, but it still has a cushion of around 35 million views between it and the rest of the field.

Top Winners

Many stars who gain notoriety on YouTube Shorts have migrated to this platform after becoming prominent on TikTok. NichLmaohowever, could be a real YouTube Shorts star.

Of course, he’s also big on TikTok. However, the views he garners on YouTube Shorts have allowed him to overtake almost every other creator on the platform. In our latest Global Top 50, NichLmao (whose real name is Nicholai Perret) finished in 32nd place with 165.3 million weekly views. Among the Shorts YouTube channel, his view count was 13th highest. And even though he was outside the World Top 50 last week, he is no stranger to the rankings. His 3.7 billion lifetime views made it into our charts on several occasions.

So what kind of videos led NichLmao 17% increase in viewership week over week? Well, a lot of them involve bouncing balls. In a popular video, he and his friend threw beer pong tosses, but the rewards they receive for those connections are a bit hit and miss. Sometimes they make money. Other times they get a bucket of ice water in their face. The chaos caused by these unequal “prizes” matches the loud and excited vibe given off by Nich and his friends.

In the description of this video, Nich asks his fans to help him reach 500,000 subscribers. He’s got over seven million now, so he must be doing something right.

Channel distribution

Here is a breakdown of the 50 most watched channels this week according to their country of origin:

  • India: 18 channels in the Top 50.
  • United States: 16 channels in the Top 50.
  • Pakistan: 3 channels in the Top 50.
  • Turkey and United Arab Emirates: 2 channels in the Top 50.
  • Argentina, Belarus, Brazil, Canada, Israel, Italy, Japan, Mexico and Russia: 1 channel each in the Top 50.

This week, 25 channels in the Top 50 are mainly active on YouTube Shorts.

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Raymond T. Helms