Top 50 most watched YouTube channels in the world • Week of 05/22/2021

[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]

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In our Global Top 50, order has been restored — for now.

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The most-watched YouTube channel of all time has returned to the top spot in our global rankings. The chain that overtook it last week has fallen back to second place, although it is not far behind.

Tops

After spending a week outside of the #1 spot on our Global Top 50, T-series reclaimed this rarefied territory.

The Indian label added 677.8 million weekly views to his lifetime total over the most recent seven-day period as measured by Gospel Stats. That sum lifted T-Series above 191 billion lifetime views, meaning the South Asian channel is still on course to become the first YouTube channel to reach 200 billion lifetime views. At its current rate, it could reach this milestone by the end of the summer.

Like Nastya lost 19% of its viewership week-over-week, meaning the US-based family channel couldn’t retain the top spot in the Global Top 50 after winning it a year ago week. Nastya and her family collected 651.8 million weekly views in the third week of May, which means they are only a few percentage points behind T-Series for the top spot. Perhaps they will make another triumphant return to #1 next week.

Third place Cocomelon – nursery rhymes has a lot in common with the channel that directly precedes it in the Global Top 50. Both are based in the United States, both appeal to younger viewers, and both suffered double-digit traffic drops this week. Cocomelon lost 16% of its viewership week-over-week, though it still left it with a respectable 472.2 million weekly views. Moreover, he even moved up a spot after finishing fourth a week ago.

The channel occupying the fourth place in the Global Top 50 has also moved up a spot since our last update. Sony SAwhich is often overshadowed by its sister channel SET India, delivered a strong performance with 403.2 million weekly views. This made it the No. 2 channel among the 13 Indian hubs that cracked the Global Top 50 this week.

Bahauddin Dije lost much of its viewership this week and dropped two #5 spots. But there is at least one thing the Belgium-based channel can celebrate: with its 299.9 million weekly viewsit topped all other entrants based primarily on YouTube Shorts.

Top Winners

On platforms like TikTok and YouTube Shorts, creator Sam’s Eats pioneered a hard-hitting take on the cooking video. Now this style has arrived in Japan.

Bayashi Television completed 10th in the World Top 50 this week after reaching number 17 a week ago. Like Sam’s Eats, Bayashi’s cooking videos are both recipes and beats. He labels them “ASMR” videos in order to appeal to a growing segment of YouTube’s audience, but I’m not sure ASMR is the most accurate description of these clips. Sure, there are rustling and tapping noises, but Bayashi’s approach sounds a little… intense for the ASMR crowd. I don’t mean that as an insult – I’ve never seen a roast beef sandwich as rhythmic as this one.

This clip, with its 93 million views, is one of the main reasons Bayashi TV just passed the billion-view milestone on YouTube. The Japanese channel is a perfect fusion of Eastern and Western cooking video techniques. You take some TikTok cooking, add a sprinkle of mukbang, and you make yourself a stew.

Although, despite obtaining 260.7 million weekly views, Bayashi was not the first Japanese channel in our Global Top 50 this week. That honor goes to comedian Sagawa, who beat his compatriot by 4.2 million views to finish ninth.

Channel distribution

Here is a breakdown of the 50 most watched channels this week according to their country of origin:

  • United States: 18 channels in the Top 50.
  • India: 13 channels in the Top 50.
  • Pakistan: 4 channels in the Top 50.
  • Japan and Turkey: 3 channels in the Top 50.
  • Vietnam: 2 channels in the Top 50.
  • Argentina, Belgium, Brazil, Mexico, Puerto Rico and Russia: 1 each in the Top 50.

This week, 27 channels in the Top 50 are mainly active on YouTube Shorts.

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Gospel Statistics provides transparent social media stats you can trust. For more information, visit GospelStats.com.

Raymond T. Helms