Top 50 most watched YouTube channels in the world • Week of 08/28/2022

[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]

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It’s been quite a week in our Global Top 50.

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A major Indian chain has reached an important milestone that we have been tracking for months. A Korean musical group made a stunning appearance in the top five. And none of these channels claimed the top spot in the rankings.


SET India just ended a dominant month of August.

The South Asian TV hub has sat at number one in our Global Top 50 for four consecutive weeks. Meanwhile, the Sony-owned channel has garnered over 2.4 billion views and maintained a steady lead over the rest of the field. He collected 620.1 million weekly views over our most recent measurement period. Meanwhile, its sister channel also maintains a top-five position – more on that in a minute.

We have to talk about T-series. The Indian label has just become the first YouTube channel to get over 200 billion lifetime views. To put that traffic into perspective, consider this: only two other channels in this week’s Global Top 50 managed to record even half of that audience during their time on YouTube. The 100 billion views club is rarefied territory. 200 billion views? It’s just unheard of. So far. The seven-day total that put the T-series above was similar to the figure released a week ago: it won 573.9 million weekly views.

T-Series was able to retain second place in the World Top 50, but barely. It received a tall order from the channel with the second highest lifetime views among all entrants on the leaderboard. Cocomelon – nursery rhymeswho collected more than 137 billion lifetime views thanks to its jingles and animations, continues to outstrip all other US-based channels. Its total updated over seven days: 572.1 million weekly views.

NOIRPINK was able to increase its audience on YouTube by 16% week after week, which propelled him to fourth place in the World Top 50. The K-pop group made waves with the music video for their song “Pink Venom,” and the single propelled BLACKPINK to the level of fame usually reserved for BTS. Thanks to that 439.2 million weekly viewsBLACKPINK is the first musical group – and the first non-American and non-Indian channel of any genre – to crack the global top five this month.

The sister channel of SET India, Sony SA, continues to serve as a caboose in our world top five. This week he secured his position after recording 403.2 million weekly views.

Top Winners

Although the most-watched format on the most-watched video platform is called YouTube Shorts, its videos don’t have to be short. Or, to put it another way, the definition of a “short form” can vary.

Take Hassan Tarhan, a Turkish designer who has just entered the Global Top 50 for the first time. Tarhan is a cross-platform star with significant followings on YouTube, TikTok and Instagram. While his videos can be safely classified as short clips, their lengths vary widely. One of his most watched uploads, which has been viewed over 80 million times, lasts 59 seconds; if it was longer, YouTube wouldn’t classify it as a short. Meanwhile, another popular clip is less than half that length.

While Tarhan enjoys upping the tempo in his shorts, he tends to rely on themes of confidence. The characters he portrays are morally black and white, some of them causing trouble and others existing as innocent bystanders. But as you can see above, the bad actors in Tarhan’s videos don’t always get punished for their misdeeds.

The formula brought 183 million weekly views at the Tarhan Channel during our most recent measurement period. That was nearly three times as many views as it garnered a week ago, and its exponential growth has allowed it to reach 49th place in our Global Top 50. Tarhan’s viewership over the past seven days is about 15% of his lifetime YouTube audience, so don’t think for a second that this booming creator has peaked.

Channel distribution

Here is a breakdown of the 50 most watched channels this week according to their country of origin:

  • United States: 20 channels in the Top 50.
  • India: 10 channels in the Top 50.
  • Pakistan, Russia, Turkey and Vietnam: 2 channels in the Top 50.
  • Brazil, China, Indonesia, Israel, Latvia, Mexico, Moldova, Puerto Rico, South Korea, Sweden and United Kingdom: 1 channel each in the Top 50.

This week, 30 channels in the Top 50 are mainly active on YouTube Shorts.

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Raymond T. Helms