YouTube Channels: 40 Chhattisgarh Village YouTube Channels: How Locals Create Content for a Living

Thanks to a digital wave that has swept across India, the number of content creators has steadily increased and they are making their presence felt by coming from all parts of the country. Breaking down language and class barriers, this new breed of YouTube creators has gained huge following in outback India and non-English speaking communities.

Tusli village in Raipur in Chhattisgarh is one such example, where a large number of residents have created content for online video sharing and social media platforms and made their careers out of it, as reported the ANI news agency. The locals have about 40 YouTube channels and they don’t just limit themselves to entertainment. Some of these channels also offer educational content.

It all started with two friends – Gyanendra Shukla and Jai Verma, who first took the leap and gradually other villagers followed them to join the YouTube bandwagon. Now, the whole village of Tusli has embarked on this business of creating YouTube videos. As Shukla left his

work, Verma quit his teaching job to start his YouTube career.

“Previously, I worked at SBI, as a network engineer. My office had high-speed internet and I used to watch YouTube videos. I already loved movies. In 2011-12, a new version of youtube was launched. time there were very few channels on youtube. i was not satisfied with my 9 to 5 job. so i quit work and started with youtube. until now we have made about 250 videos and have 1.15 lakh subscribers,” Shukla told ANI.

However, it was not easy for them at first due to shyness and hesitation surrounding the trades.

“Before, we were hesitant to create content on YouTube and couldn’t act in public places, but when some village elders asked us to act in Ramlila, our hesitation disappeared. Now almost all the people in this village make videos for YouTube and earn a lot,” added Shukla.

“We learned a lot from Ramlila. The fear of the scene disappeared after that. There are about 3,000 people in the village. Of which 40% of people are connected to YouTube,” he added.

Jai Verma, another YouTuber, said, “Seeing us, people started making videos for YouTube, later for TikTok and now even for reels. I have a master’s degree in chemistry. I was a teacher at part time and I had a coaching institute.Previously I was earning Rs 12,000-Rs 15,000 per month.Now we are earning Rs 30,000-35,000 per month.

YouTube is also a way to empower girls in the Naxal-stricken state.

Speaking to ANI, Pinki Sahu, a YouTuber said, “It’s been a year and a half since I started. We have about 40 YouTube channels. Everyone here participates. houses, but through our YouTube channel we gave them a lot of information about how girls can do something too.”


Here are some pictures of the village:

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Raymond T. Helms